Earth Hour: Switch off the light to light up the cause
Earth Hour took place on March 26, 2022, from 8:30 p.m. to 9:30 p.m. However, this initiative extends beyond the event held on the last Saturday of March. Earth Hour is the largest environmental demonstration in history. By turning off the lights in our homes, businesses, cities, and monuments for one hour, it brings millions of people from all over the world together as a symbolic act to raise awareness about the severe consequences of global warming.
How and when was this initiative conceived?
Despite the fact that the pandemic was still raging, the campaign achieved a very high level of participation worldwide last year. In Spain, they had the support of thousands of people, 477 municipalities, and more than 300 companies that demonstrated their commitment in public, as we did in MAPFRE by turning off the lights and signs in our offices and buildings in 12 different countries.
Climate change and the 2030 Agenda
We are seeing the effects of climate change on our own skin, including changes in weather patterns, rising sea levels, and the most intense weather events we have ever seen. In addition, these effects of climate change adversely affect the economy and the lives of individuals, communities, and countries, particularly the poorest and most vulnerable.
According to scientific consensus, we are at a crucial point in time when we can no longer allow irreversible changes to occur to the planet’s ecosystems and climate. The 2022 edition takes place at a particularly relevant moment, because only a few weeks after Earth Hour, the COP15 of the United Nations Convention on Biological Diversity will take place, at which a new global action plan capable of halting and reversing biodiversity loss will be discussed.
What have we accomplished at MAPFRE?
We at MAPFRE have been participating in this campaign since 2009, turning off the lights in our buildings and offices, and encouraging our 32,000 employees worldwide to actively participate with small gestures aimed at reducing energy consumption at home.
Our commitment to environmental protection is materialized in different actions. Our goal is to achieve carbon neutrality by 2030 in all countries where we operate, and we are taking several actions to achieve this goal. Actions that are materialized in objectives through a sustainability policy and the 2022-2024 Sustainability Plan.
Our 2022-2024 Sustainability Plan focuses on those global challenges to which, from our activity, we can contribute in a balanced way in three dimensions: environmental, social, and governance. Sustainability is strategic for us because each pillar of our plan allows us to continue advancing our purpose: take care of what matters to you.
How can we join this initiative?
As every year, some of the most emblematic monuments of each city will also be added, such as the Eiffel Tower in Paris, the Puerta de Alcalá in Madrid or the Empire State Building in New York, among other 12,000 iconic monuments around the world.
This initiative is a call to action for all of us, since we are all responsible for the state of the planet. In addition to the message of awareness, this celebration carries a message of hope because we can all make a difference with simple daily gestures.
Our sustainability efforts are reflected in #LaParteQueNosToca, which represents just such a commitment from all of us. A people-oriented, fact-based concept that represents the part that each of us plays, the thousands of gestures that add up to the common goal of protecting the planet and people. By joining this collaborative action, we reinforce our commitment to the future of our planet and, at the same time, to our own well-being and that of future generations.
“The hour has come, we must turn off the light to illuminate the cause.”