Madrid 2,182 EUR 0,01 (0,46 %)
Madrid 2,182 EUR 0,01 (0,46 %)

Insurance Accessibility

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With a view to encouraging access to insurance in low-income segments of the population, we have created a micro-insurance sales plan targeting populations and organizations with limited economic resources.

Insurance is a mechanism that facilitates social mobility by allowing individuals and families to overcome shocks that, over the course of their lives, can affect their wealth and future income-generating capacities. In the absence of mechanisms such as insurance, which facilitate the transfer of these risks, individual or family progress can be lost to certain adverse events.

Commitments and best practices in the design and underwriting of insurance policies for vulnerable groups

MAPFRE is committed to continuous innovation in products and value-added services, facilitating and promoting access to insurance for the greatest number of groups.

To avoid discrimination in the subscription of insurance by people with disabilities and their families


MAPFRE is committed to promoting measures aimed at preventing discrimination when people with disabilities and their families subscribe to an insurance policy. In line with this commitment, the company created, together with Grupo SIFU, an inclusive insurance agency with the aim of improving access to the insurance system for people with disabilities.

Meeting the needs of senior customers


In 2020, MAPFRE introduced Generación Senior a comprehensive program for seniors and their families based on three main pillars: insurance products and coverages that best suit their needs, services and benefits from the Club MAPFRE loyalty program, and support solutions from: MULTIMAP, MAPFRE’s specialized repair and refurbishment company, and Savia, the company’s digital health platform.

Life insurance underwriting by HIV-positive individuals


By endorsing UNESPA’s Good Practice Guide for life insurance underwriting processes for people with HIV, MAPFRE commits to consider this group on an equal footing, basing its underwriting criteria on the latest medical advances, as well as new treatments and care approaches that influence the assessment of the insured risk.

Micro-insurance – contributing to financial inclusion

The possibility of being able to access insurance products and services can make the difference between individuals or families achieving their goal of social mobility or remaining in a situation of economic vulnerability.

Supporting insurance accessibility beyond insurance products

MAPFRE develops different initiatives to improve accessibility to insurance for a range of groups, helping them to improve their wellbeing and informing or training them in making decisions on the use of financial products and services.

Rural women


MAPFRE has reached an agreement with AFAMMER, the Confederation of Federations and Associations of Families and Women in Rural Areas, to provide financial and tax advice to its more than 180,000 members throughout Spain. MAPFRE will be in charge of solving all the doubts that the associates may have about financial or fiscal matters and offer them different solutions, so that they can better manage their savings and their own economy. They will also help them with inheritance planning, which is very important in rural areas.


People with disabilities


MAPFRE and the association ASPAYM Madrid (Association of people with spinal cord injury and other physical disabilities) have signed a collaboration agreement to bring the insurer’s savings and investment solutions closer to the associates of this institution. The mentoring actions will be carried out in the areas of social welfare, wealth management and the different financial and insurance planning solutions offered by MAPFRE.

Children and youth


MAPFRE seeks to promote the technological inclusion of children and teenagers in situations of social vulnerability, which results in facilitating their access to electronic banking and insurance services as adults. Projects such as “Bit-Makers” with the social entity Instituto Futebol de Rua are an example of this commitment; so far, the initiative has served 40 children and teens in Curitiba and its impact reaches 1,200 people.