Madrid 2,228 EUR 0,03 (+1,55 %)
Madrid 2,228 EUR 0,03 (+1,55 %)

Home > Strategic Plan 2022-2024

Strategic Plan 2022-2024

MAPFRE’s Strategic Plan 2022-2024 deepens the transformation process that began several years ago, so we can continue adapting to the complex macroeconomic environment we operate in, improving our client value proposition and adapting to their new preferences, being more accessible, different and scalable.

Our change agenda is based on sustainable, balanced and profitable growth; on the continuous improvement of internal efficiency; and further accelerating the transformation already underway.

Our plan also features a new philosophical framework that underpins our hallmarks and vision of being Your trusted insurance company, while defining the new corporate purpose that explains our reason for being:


We are by your side every step of the way, accompanying you to move forward with peace of mind, contributing to the development of a more sustainable and supportive society.


A purpose that can be summed up in the following motto: At MAPFRE, we care about what matters to you.

Our values ​​are constant and comprise the hallmarks of our group: Solvency, Innovation, Service, Integrity, and a Multicultural and diverse team.

All of this makes up the new roadmap that will allow us to achieve the public commitments and objectives set out in the Strategic Plan 2022-24.