Feel good, play better

“Feel good and play better” is a campaign promoted by LVP (la Liga de Videojuegos Profesional — the Professional Video Games League) and Fundación MAPFRE to promote healthy habits among the thousands of young gamers around the world.

In October 2018, MAPFRE committed to the eSports world through an agreement with the ecosystem’s leading players, such as ESL; LVP and GGTech, the largest organizer of academic eSports competitions. We always wanted to go a step beyond brand presence with the goal being to become the go-to insurer of eSports.

The project clearly shows the company’s concern for this ecosystem and promotes healthy habits among the thousands of gamers around the world. The initiative mainly focuses on the following areas:

• Avoiding eating food while playing.
• Using stands to control height and distance to prevent musculoskeletal problems.
• Introducing routines, such as looking in the distance during breaks, as if you were looking through a window.

A sedentary lifestyle is one of the most common health risks for amateur and professional gamers, who also tend to suffer from conditions such as tendinitis, epicondylitis (tennis elbow), carpal tunnel syndrome (which can cause muscle damage to the hand and fingers), and are prone to headaches, as well as back and joint pains.

Experts in sleep, physical exercise and physiotherapy

The campaign will involve various health professionals, specialized in the world of video games, who will teach gamers of all ages different health habits related to nutrition, sleep hygiene, physical exercise, physiotherapy, eye and mental health, and other areas. Manuel Gómez, “Manute,” professional streamer and creator of content linked to the Vodafone Giants team, will be the person behind the entire campaign and in charge of interviewing the experts in each of the subjects.