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COMMITMENT| 12.05.2021

And the finalists for the 4th edition of Fundación MAPFRE Awards for Social Innovation are…

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The nine finalist projects for the grand finale of the 4th edition of the Fundación MAPFRE Awards for Social Innovation, which will be held tomorrow, share a common vocation to transform and improve the lives of countless people.

The key elements that the jury will take into account are long-term sustainability, viability and future scalability.

Entrepreneurs are competing for €90,000 in prizes and will receive support, guidance and help to effectively communicate and develop their proposals through coaching provided by IE University.

The participating initiatives focus on improving health and digital technology, prevention and safe and sustainable mobility, and the economics of aging.

They are as follows:


1. Health improvement and digital technology (e-Health) category

  • Medicsen (Spain). This is the world’s first device to deliver drugs without needles. Initially designed for people with diabetes who use subcutaneous needles on a daily basis, the technology could be adapted to other types of patients and conditions. The harmless waves increase the size of the natural pores of the skin, allowing the entry of macromolecules of up to 2000KDa.
  • Tele-ultrasound (Peru). This project consists of ultrasounds applied remotely and asynchronously, which facilitates diagnosing pathologies without requiring a specialist on site or Internet bandwidth. The project brings radiology specialists closer to areas where these examinations were historically not practiced by using volumetric protocols in obtaining images that can be taught to untrained health care workers in two days.
  • Fleximedical (Brazil). Fully adapted mobile and portable units that give vulnerable regions access to medical care through the manufacture of mobile units that bring the latest hospital technology and resources to remote locations. The units are produced with materials that ensure durability and low maintenance costs.

2. Accident prevention and safe and sustainable mobility category

  • ArejaBus (Brazil). Hybrid ventilation system that uses the movement of the bus itself to improve the wind chill and air quality of urban public transport, thereby providing an ecological and low-cost alternative to air conditioning. The system reduces the proliferation of infectious diseases and has already positively impacted the lives of 26,000 people, after a trial in association with the company responsible for operating public transport in Bahia.
  • Mobility Mojo (Ireland). An independent global rating system for hotel accessibility that evaluates and displays a hotel’s accessibility features using innovative technology- Guests can connect directly with the hotles and make bookings through the application.
  • Wheel The World (Chile). A platform for travelers with disabilities that helps them find and book fully accessible travel experiences. Users can locate and reserve tourist services that meet their needs, searching for adapted destinations, hotels, tours or packages and, once the service is booked, the platform provides the hotel or operator with the information required to satisfactorily deliver the service.

3. The economics of ageing (ageingnomics) category

  • Labora (Brazil). A platform capable of unlocking barriers to accelerate the inclusion of generational diversity in companies. Designed to streamline recruitment, training and integration issues faced by human resources departments, the platform focuses on more mature professional profiles.
  • Rosita Longevity (Spain). This project comprises a coach who helps older people prepare for their longevity through an application that helps people over 60 to improve healthy habits with training at home -free and online- “so that, in 10 years, they won’t feel 10 years older.”
  • Seniorpal (Colombia). An initiative that offers disruptive experiences in multigenerational environments designed for seniors to empower them to live life to the fullest through technology. Its service offering includes personalized workshops, training sessions, remote or face-to-face assistance services and a social club to help them create new friendships.