MAPFRE, among the Spanish brands with SuperBrands mark in 2016
The brands included in the list of SuperBrands Spain 2016, a total of 350, were selected following a market study compiled from over 4,000 surveys conducted nationally. Also, a Panel of Experts assesses brands operating in the domestic market in order to arrive at the final list of brands.
The category of SuperBrands is awarded to “Top of Mind” brands chosen by users due to their visibility, contribution to society, values, quality and own identity. MAPFRE’s inclusion in the list of brands most highly valued by consumers implies acknowledgment based on five criteria: uniqueness, recognition, identification, trust and satisfaction.