Mapfre continues to consolidate its international position by becoming the only Spanish brand to feature in the latest ranking of the 100 most valuable insurers in the world, as per a new report from Brand Finance, the world’s leading brand valuation consultants.

In this edition, the company delivered 14% growth in brand value, which stood at 5.3 billion dollars, placing it at number 31 on the global ranking, up two positions compared to the previous year.

This progress reflects Mapfre’s solidity and consistency in a highly competitive environment. The brand is now back to where it was in 2018, and is closing in on regaining its historic best position – 27th place in 2016.

Mapfre maintains a solid performance in terms of brand strength, with a BSI index of 67.9 out of 100 and an AA- rating, ranking it among the most robust insurance companies worldwide.

The Group continues to maintain high perceptions levels in Spain, scoring 10 out of 10 for both price acceptance and customer preference, and 9.2 out of 10 in consideration.

These results consolidate Mapfre as a benchmark brand, with a differential position based on customer trust and the strength of its value proposition.

In general, insurance brands are experiencing their highest growth in five years, with the world’s top 100 reaching a total brand value of $606.7 billion, 14% better than last year, and with a high concentration, as the Top 10 most valuable brands account for 38% of the sector’s total value.

After years of business transformation to better respond to the needs of customers and the changing technological and social context, Mapfre rebranded at the beginning of the year to reaffirm the essence of the company and better convey its activity in all markets and business units.