Our brand
At Mapfre, we have had a clear purpose for more than 90 years
We care about what matters to you.
It all starts here.
Our purpose is not just a slogan, it’s the driving force behind everything we do every day. We believe that peace of mind is the foundation for moving forward. That’s why we are dedicated to taking care of what you value most, so that you can build your future with confidence.
We take a step forward
It’s time to reflect on everything we are.
An inspiring legacy
Our history is the foundation of strength and trust upon which we build our present and every step we take toward the future.
For more than 90 years, we have been helping millions of people grow, being their allies in good and bad times, and always with the same promise: to be there for them. We are a reliable company that will always be there for you, adapting with you to change and supporting you when you need us. We will always be by your side, ready and providing solutions no matter the circumstances.
For more than 90 years, we have been helping millions of people grow, being their allies in good and bad times, and always with the same promise: to be there for them. We are a reliable company that will always be there for you, adapting with you to change and supporting you when you need us. We will always be by your side, ready and providing solutions no matter the circumstances.
A different kind of leader
We believe that leadership means breaking new ground. This philosophy has always led us to consider how to reinvent our sector, to cross borders reaching five continents, and to do so with a diverse team that allows us to go further.
Every day we work to get closer to our goals, without losing sight of our deep conviction that you are, and always will be, the reason behind everything we do.
Every day we work to get closer to our goals, without losing sight of our deep conviction that you are, and always will be, the reason behind everything we do.
Constant innovation
The world changes, you change, and we change with you. We have transformed the way we do things and how we engage with you to better connect, so that every interaction between us is more human and relevant.
And we plan to continue evolving, increasing our ability to deliver solutions, expanding our horizons, strengthening our culture, and empowering our team.
And we plan to continue evolving, increasing our ability to deliver solutions, expanding our horizons, strengthening our culture, and empowering our team.
A future with purpose
It’s not about moving forward for the sake of moving forward, it’s about moving forward with a purpose. We have a clear roadmap, our Strategic Plan, to build a more sustainable reality full of opportunities for everyone. Every step we take together will have a real impact on your life and the world we share.
Now and always, you will find in us an ally committed to you and to what matters to you.
Now and always, you will find in us an ally committed to you and to what matters to you.
The heart of our promise
At Mapfre, our goal is to empower you to take control of your life with complete confidence and achieve the peace of mind that comes from knowing that, while you move forward, we are taking care of what matters most to you so that you can live without worries.
Our positioning
We are the company that paves the way for you to move forward with confidence.
Wherever you want to be, we are there. So that together we can take care of what matters most to you in the best way possible: your way.
Wherever you want to be, we are there. So that together we can take care of what matters most to you in the best way possible: your way.
Our Values
Each of our actions and decisions is based on five fundamental pillars that make up our commitment to you: ensuring Solvency, promoting Innovation, providing the best Service, acting with Integrity, and always relying on a committed and diverse Team.
Our personality
We are your ally.
We inspire you to dream and discover new horizons, facing every challenge with the energy and determination to find the best solution tailored to you, your needs, and your pace.
We inspire you to dream and discover new horizons, facing every challenge with the energy and determination to find the best solution tailored to you, your needs, and your pace.
Connecting with the past to build the future
Our clover: The heart of this transformation.
This symbol, our legacy, takes on new meaning to express our commitment to accompany you in your growth.
A new Mapfre logo in lowercase letters, designed in detail to convey a more approachable and contemporary character.
Our visual identity
An expression that is not only seen, but felt
Un rojo más vibrante y vital
Our red has been revamped to be brighter and more expressive than ever.
It conveys the strength, modernity, and optimism that define our brand.
It conveys the strength, modernity, and optimism that define our brand.
An accessible and flexible color palette
Our red now coexists with new shades that expand the visual universe.
Colors that refresh, dialogue with new generations, and reflect the diversity of the people we accompany.
Colors that refresh, dialogue with new generations, and reflect the diversity of the people we accompany.
A new voice: clear and human
A custom-made typeface that speaks with warmth and gives coherence to everything we say as a global brand.
(Expressive terminals, Optical adjustments, High contrast, Humanist geometry)
(Expressive terminals, Optical adjustments, High contrast, Humanist geometry)
A new way to talk about what we do
Illustrations designed to express complexity, connect with everyday life, and bring the brand closer to new generations.
Our sound DNA
A harmony that sounds like growth.
We have renewed our sound DNA with a more modern and proactive melody, with accents that bring vitality, confident rhythms, and new digital layers, culminating in our sound logo.
We have renewed our sound DNA with a more modern and proactive melody, with accents that bring vitality, confident rhythms, and new digital layers, culminating in our sound logo.
Want to know more?
Brand contact
Email: marca@mapfre.com