AI with human purpose
Customer-focused transformation
AI at Mapfre, with and for people. A humanistic, ethical and responsible vision.
AI has the potential to transform the world, and with it, the insurance industry. But it doesn’t work on its own; its success depends on people.
At Mapfre we want to unlock its full potential and improve how we take care of our customers, employees, agency network and other agents, while maintaining our essence: putting people at the center.
We embrace our role in the use of humanistic, ethical, and responsible AI, and reaffirm our commitment to AI that is well-governed and respectful of people, businesses, and the planet.
Technology
In this Manifesto we set out the five principles that govern our work in this area, and we encourage all types of companies and organizations to use them as inspiration on their journey towards better artificial intelligence for all.
Read our Manifesto Discover
our manifesto
Hybrid AI model
Operate under a hybrid AI model, where people's capabilities are enhanced and AI is used as an enabler, while extracting value for the business.<br><br>
Responsible use
Develop AI projects and solutions in accordance with responsible use and under principles of good governance.<br><br>
Ethical and secure AI
Protect information and safeguard trust by promoting ethical, transparent, reliable, secure, and respectful AI.<br><br>
Transformation with purpose
Driving a future with creativity and constant progress, where people can grow and realize their potential.<br><br>
Sustainable AI
Align the development of AI with both private and public sustainability commitments, adhering to environmental and social criteria.<br><br>
Our AI Center.
The center drives the adoption of AI at Mapfre in a cross-functional and collaborative manner. It provides specialized services in:
– Strategy and organization
– Use cases
– Fundamentals and guidelines
– People and culture”
