CORPORATE | 03.06.2017
MAPFRE is the ninth most valuable brand in Spain
It is the leading brand in the insurance industry and has climbed a place this year
MAPFRE has been placed as the ninth most valuable brand in Spain as ranked by the international consulting firm Brand Finance, which stressed that the 100 most valuable companies in our country accumulate a total brand value of 108 billion euros.
The study ranks MAPFRE as the leading company in the insurance industry, with the value of their brand growing by 6 percent to 2.502 billion euros. The index calculates the worth of brands on the basis of a series of parameters, such as invoicing and profit trends, as well as other attributes, such as emotional impact. The overall ranking is led, in this order, by Santander, Zara and Movistar.
Over recent months, the company has also received awards from other organizations, such as being considered the most desired insurance company to work for bestowed by Merco Talento, and the recognition for branding excellence with the Superbrand seal.