MAPFRE's business activity is based on the following principles:

• Business and asset growth, to benefit all shareholders and boost prospects for advancement and personal progress of all those who participate in or collaborate in said activities.
• Permanent innovation and global thinking, so as to offer clients a complete range of products and services.
• Multinational call, in order to achieve continuous development and enhancement of the business dimension.
• Coordinated approach in the setting of goals and development of policies calling for joint action.
• Customer-oriented focus and decentralization, in order to achieve maximum agility in management and proper utilization of the entire organization’s capabilities.
• Dedication to leadership in all sectors and markets in which MAPFRE operates.
• High quality in customer service, for ethical reasons and as the most efficient way to win clients over and make them loyal to MAPFRE.
• Constant drive for efficiency so as to optimize the use of resources.