According to the Association of Certified Fraud Examiners (ACFE), organizations lose an average of 5% of their annual revenue to fraud. While this figure may seem modest, it translates into billions of dollars lost each year, which negatively impacts the profitability of insurance companies.

Artificial intelligence (AI) has become an indispensable tool for insurers in detecting and preventing fraud. By leveraging advanced algorithms and machine learning, companies can analyze vast amounts of data to identify suspicious patterns and anomalous behavior that may indicate fraudulent activity. This allows for faster and more efficient responses, minimizing the time and resources needed to investigate potential fraud cases.

However, AI can also be used by cybercriminals to devise more sophisticated scams. In this context, the generation of fake images, videos, and audio, known as deepfakes, facilitates the creation of fraudulent evidence that is increasingly difficult to differentiate from real evidence. This poses a significant challenge for companies in the sector, as traditional verification methods may prove insufficient against these advanced falsifications.

What lies ahead in a future shaped by AI?

The Mapfre Generative AI Report, titled Exploring tomorrow, warns of potential risks associated with the democratization of generative AI technologies. According to the report, by the end of the decade, an exponential increase in fraudulent claim attempts is expected due to easy access to tools that enable the creation of high-quality falsified content.

This phenomenon, in addition to increasing the volume of fraud, will elevate its level of sophistication, making detection and prevention more challenging. As a result, the report emphasizes the need for insurers to adopt proactive measures to address this new reality, such as investing in technology and specialized training.

Addressing the problem through innovation

In light of this, insurers must adopt innovative strategies and stay ahead of technological advances to effectively protect themselves against fraud. These are some of the key measures in the fight against this emerging phenomenon:

• Apply advanced detection mechanisms: Implementing AI-based systems and machine learning can significantly enhance the ability to detect fraudulent activities. These systems can analyze data in real time, identify anomalous patterns, and warn insurers of potential fraud before it occurs.
• Stay up-to-date with technological advances: It is essential for insurers to remain informed about the latest trends in technology and fraud methods. To this end, participation in industry forums, collaboration with specialized companies, and investment in research and development will be of great help.
• Staff training and awareness: Employees are the first line of defense against fraud. Providing regular training on new fraud techniques and how to identify them is crucial to strengthening the organization’s response capacity.
• Intersectorial collaboration: Working together with other insurance companies, regulatory bodies, and law enforcement agencies can help share vital information and develop common strategies to combat fraud. For innovation to work and help solve problems and meet needs, it must be open.

Mapfre, a pioneer in the fight against fraud

Mapfre has demonstrated leadership in combating fraud through the use of artificial intelligence models across multiple countries, including the United States, Spain, and Brazil.

With the support of AI systems that apply machine learning and graph analysis, the Advanced Analytics and Technical Claims teams in the United States have developed a project capable of identifying fraud patterns in claims—initially focused on automobiles and later expanded to home insurance. This approach enables more efficient claims management and fraud detection, marking significant progress in addressing the annual economic losses caused by fraud in the sector.

For this task, Mapfre uses its own data—always anonymized and ensuring full compliance with legislative requirements and internal best practices at all times—to develop AI models. “We have a significant volume of historical data, both for home and automobile insurance in the United States, which has enabled us to develop AI models. These models can identify fraud patterns and help us implement measures to reduce it,” explains Mireia Rojo, Vice President of Advanced Analytics at Mapfre Insurance.

Some highlights of the project:

• Use of historical data and artificial intelligence: Historical data allow Mapfre in the United States to train machine learning algorithms that can identify suspicious behavior patterns with greater accuracy.
• Positive results in automobile insurance: The application of this technology has yielded excellent results in the automobile insurance sector. As a result, Mapfre has significantly reduced the number of fraud cases detected late, improving operational efficiency and reducing associated costs.
• Expansion of the strategy to home insurance: Following the success in the automobile sector, the company has expanded these techniques to the home insurance sector. The initiative reinforces Mapfre’s commitment to innovation and the adoption of advanced technologies to tackle the new challenges facing the sector.

Initiatives to protect the integrity of the sector and people

In short, fraud in the insurance industry is a constantly evolving threat that demands equally dynamic and sophisticated responses. Insurers must adopt advanced technologies and innovative strategies to mitigate associated risks. Initiatives like Mapfre’s are crucial for protecting the profitability and integrity of the sector.

Collaboration between companies, the exchange of information, and investment in training and technology are essential for staying one step ahead of fraudsters. By recognizing both the positive and negative potential of artificial intelligence, insurers can develop balanced strategies that leverage the advantages of technology while minimizing their risks.

Ultimately, effective protection against fraud benefits not only insurers, but also customers and society in general, as it helps maintain confidence in a sector that is vital to the economy. It is imperative that insurers continue to innovate and adapt to address the present and future challenges posed by fraud.