Accolades
2019. Brand Finance
MAPFRE is the ninth most valuable brand in Spain and the leader in the reinsurance industry in 2019, according to the international consultancy firm Brand Finance. The indicator, which reported growth for the MAPFRE brand of 12.7 percent to 3,150 million euros, evaluates turnover, profits and emotional impact.
2019. Advice Strategic Consultant
We have been chosen as the most successful and most reputable insurance brand in Spain by the Advice Strategic Consultant economic consultancy.
2019. BrandZ España
MAPFRE is the most valued Spanish insurance brand in the 2019 BrandZ Spain ranking and occupies 18th place in the general classification with a value of 737 million Euros (868 million Dollars).
2018. Top Emphatic Brands
According to the Top Emphatic Brands 2018 study conducted by the consulting firm SUMMA, MAPFRE is the fourth most empathic brand of the IBEX 35. The report analyzes the use of emotional intelligence and the ability to listen and truly understand the target audience, among other variables.
2018. Brand Finance Insurance 100
MAPFRE is the 31st most valuable insurance company in the world according to the drawn up by international consultancy firm Brand Finance, which analyzes the 100 most valuable insurance companies, the factors that help brands become the most recognized and the values that enhance customer loyalty.
2017. Interbrand
MAPFRE is the 11th most valuable company in Spain , and the most highly rated insurance company according to the ranking of “Best Spanish Brands 2017” by the international consulting firm Interbrand. The study places the brand's growth in value at 5 percent, up to 1.025 billion euros.
2017. Authentic Brands
MAPFRE has been distinguished as the most authentic and trustworthy insurance company by Spanish consumers by the “Authentic Brands” study conducted by the global agency Cohn & Wolfe. The study places us as the second company in the ranking of financial institutions.
2017. Brand Reality Index
MAPFRE has been recognized as the leader in this index, having been singled out as the most coherent Spanish company in terms of what it promises and what it delivers to clients. The report was a product of the consultancy firms Brandward and Hamilton.
2016. SuperBrands
MAPFRE was acknowledged as an outstanding brand in the Spanish market in 2016. SuperBrands is an independent international organization that grants a seal of distinction to endorse brand quality, as voted by consumers.