The stakeholder map should be a living and stable document, based on its objectives, the geographical area to which it relates and the time frame established for same.
For this reason, a multinational will typically have a stakeholder map for each country it is present in and for each business line it is involved in. Additionally, these maps will include, as a common denominator, those stakeholders who are considered strategic to the company's achievement of its corporate objectives.
The application of institutional and business principles and values generates mutual trust and a shared value between MAPFRE and its stakeholders.