MAPFRE defined its Stakeholders in 2005, and in 2010, MAPFRE has reviewed and modified its Stakeholders' Map, going further than the simple criteria of a contractual relationship (the fulfilment of which is a given), and taking into account their influence, the work that they do and the collaboration they offer in order to implement the plans derived from their business activity.

Stakeholders:

Level 1: These are the first affected by the organisation's strategic decision-making and vice versa. The mutual influence capacity is “immediate”. This level includes:  

• Policyholders and customers
• Shareholders and investors
• Partners 
• Employees
• Workers' representatives/trade unions 
• Intermediaries/associates
• Suppliers

Level 2: The stakeholders whose decisions may impact the organisation, but are less affected by the decisions. This level includes:   

• Governments, Institutions, Public Authorities and regulatory bodies
• Media
• Society/public opinion
• Consumers' and users' associations

Level 3: Stakeholders that MAPFRE acknowledges as having mutual influencing ability, but whose strategic decisions may or may not directly and vice-versa. This level includes:   

• Competitors
• Professional and trade associations
• Third sector (non-profit associations, foundations, NGOs)